An invitation to put Visa in the room with the entrepreneurs building the next decade of the American small business economy. For Adrienne Trimble, SVP and Global Chief Inclusion Officer.
Good Soil is a year round platform built by T.D. Jakes Enterprises to move entrepreneurs from idea to enterprise. The Forum is its flagship moment, presented by Wells Fargo.
Three days in Dallas where founders come to get capital ready, sharpen the business, and meet the partners who can accelerate them. Curriculum, pitch, and real deal flow, not a conference of panels.
Operators, not spectators. People who sign payroll, chase capital, and make buying decisions for their companies. The exact business owners a brand wants to be early with.
Every number below is a Visa customer or a future one. Founders deciding where capital, payments, and trust come from for the life of their business.
Good Soil sits exactly where Visa is trying to grow: small business owners deciding who they bank with, pay with, and trust for the long run. Proximity here is not sponsorship. It is customer acquisition with a relationship attached.
73 percent are seeking capital and 93 percent control spend. They are choosing financial partners in real time. Visa shows up as the brand that backed them before they were big.
This is supplier diversity and economic access in living color, the work you have led for twenty years. Good Soil turns the mandate into a room full of names, deals, and outcomes you can point to.
42 states, 70 percent women, a community that returns. This is the multicultural small business segment Visa wants proximity to, gathered in one place for three days.
Three clean options so you can find the level that fits this fiscal year. Start where you are comfortable, and we add on from there as the relationship grows.
These are starting points, not ceilings. Land at the level that works for this fiscal year and we layer in additional moments, the Fast Pitch, a founder dinner, or a speaking slot, as the partnership earns its way up. The goal is a relationship that grows, not a one time logo.
The strongest partnerships here come with a voice, not just a logo. We would build a main stage moment for you, the same way Elevate Her did, so Visa shows up as a point of view on access and growth, not a banner on the wall.
If Visa wants to bring a second senior voice to the table, there is room to make that happen too.
People do not remember the sponsor. They remember who got on stage and said something true to them.
The case for a speaking partner, not a passive oneWherever Visa would like to begin, we would be glad to shape a partnership around your goals and your timeline. If any of this resonates, I would welcome a short conversation whenever it suits you. There is no rush. We would simply love to have Visa as part of this.